Combating Misogyny and AI-Enabled Abuse: A New Era of Safeguarding
At Stay Safe Global, we’ve long warned about the disturbing rise in extreme misogyny and its impact on the safety and inclusion of women and girls — particularly in sport, workplaces, and public spaces. From the toxic influence of the manosphere to the subtle ways abuse culture manifests in our communities, misogynistic ideologies are no longer confined to fringe forums. They are shaping mainstream discourse, influencing youth, and fuelling harmful behaviours both on and offline.
Last week, we welcomed a crucial development from the UK government. Minister for Safeguarding Jess Phillips MP announced new legislation targeting online child sexual abuse and grooming — including offences enabled by Artificial Intelligence. You can read the full speech here: https://www.gov.uk/government/speeches/tackling-child-sexual-abuse-and-exploitation-update. This is a vital and timely move. Offenders are now using AI to create and spread child sexual abuse material (CSAM), impersonate children online, and scale grooming attempts at a rate previously unimaginable. The line between digital and real-world harm is vanishing.
This legislation marks a recognition of the new frontier of abuse — one fuelled not only by hate but by increasingly powerful technologies that were never designed with safeguarding in mind. It’s a critical step toward catching up with the digital reality that we all now live in.
At Stay Safe Global, we see this development as fully aligned with the mission of our charitable foundation, which works to raise awareness, deliver trauma-informed training, and provide safer environments for survivors of abuse. It also speaks directly to the broader work of our global consultancy, which partners with major corporations, local government, and institutions to challenge harmful ideologies and build cultures of safety and respect.
We are widely recognised as leaders in addressing toxic masculinity, online radicalisation, and misogynistic ideology. That’s why global brands like Google and Salesforce have chosen to work with us. Our expertise in prevention, intervention, and organisational safeguarding helps businesses not only respond to risk, but actively shape safer futures.
Our Inclusive Sport: Abuse Awareness & Challenging Toxic Masculinity course was developed in direct response to the growing need to ensure everyone can take part in sport, regardless of their background or personal circumstances. It equips clubs, coaches, and instructors with the understanding needed to support survivors of abuse and to challenge the toxic rhetoric and behaviours that too often go unchecked in sporting environments.
The government’s move underlines what we’ve long advocated for: safeguarding must be proactive, not reactive. We need a joined-up approach — legislation, tech regulation, education, and survivor-informed training — working hand-in-hand.
At Stay Safe Global, we will continue leading this work. We’re proud to sit at the intersection of practice, policy, and cultural change — and we remain deeply committed to tackling the root causes of abuse so every environment, digital or physical, is safe and inclusive for all.
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